Almdudler: These are the friends you cheer with on the top of a mountain – the moments when you simply enjoy life. Sip by sip, Almdudler and its 32 alpine herbs have become a real Austrian original. moodley has given the traditional brand a new start with a refreshing design concept.
With his unconventional ways and intuition, Almdudler founder Erwin Klein has transformed a simple herb lemonade brand into the synonym for enjoyment and folksiness. This typical Almdudler attitude has also been shaped and is characterized by his son Thomas. With the new design, the core values “living life”, “naturally real” and “different than expected” should be more palpable.
moodley has adapted the existing elements within the brand environment to a new design vocabulary and presented them in an appealing way. The impact of the new design values has been strengthened and their possible applications highlighted as defining design elements. Beside the new imagery, an extensive design manual has been developed - including adjusted stylistic elements and application examples. These are also – true to the Almdudler style – always a little different than expected.
Brand Strategy, Storytelling, Corporate Publishing
Original couple in dirndl and lederhosen and writing