Best of Nature – Branding
100% nature.

Best of Nature, short BON, only uses the most natural ingredients in traditional recipes for finest oils, herbal mixtures and essences. But with a constantly growing product palette, it was important to establish a strategic and aesthetic focus for the brand.

Nature refrains from the unnecessary. So does the new corporate design developed by moodley brand identity. Colors, shapes and a numerical system act as an organizing tool and add clarity within the product range. After the rebranding, the website also shifted the focus onto the products – and with them onto the finest essences of nature.


New identity, new design and a new website with an integrated online shop – reduced to the essentials. The typography appears personal and serious and the updated packaging design highlights the natural quality consciousness. In order to bring clarity into the line of goods, a broad range of calm, muted colors and a numerical system was developed in order to refocus on the products.

Our Services

Corporate Design, Roll Out & Implementation, Digital Design & Development


B.O.N. Natural Product GmbH

Creative Direction
Mike Fuisz

Art Direction
Natascha Triebl
Kurt Glänzer

Graphic Design
Kurt Glänzer
Marie Zieger
Denis Lelic

Andreas Leitner
Tamara Sill

Project Management
Christina Schachner
Rupert Rechling

Director Digital
Birgit Taucher

Dominic Fuss
Timotheus Triebl
Moritz Ketterle

Brand Consulting
Simone Kovac

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