Best of Nature, short BON, only uses the most natural ingredients in traditional recipes for finest oils, herbal mixtures and essences. But with a constantly growing product palette, it was important to establish a strategic and aesthetic focus for the brand.
Nature refrains from the unnecessary. So does the new corporate design developed by moodley brand identity. Colors, shapes and a numerical system act as an organizing tool and add clarity within the product range. After the rebranding, the website also shifted the focus onto the products – and with them onto the finest essences of nature.
New identity, new design and a new website with an integrated online shop – reduced to the essentials. The typography appears personal and serious and the updated packaging design highlights the natural quality consciousness. In order to bring clarity into the line of goods, a broad range of calm, muted colors and a numerical system was developed in order to refocus on the products.
Corporate Design, Roll Out & Implementation, Digital Design & Development
B.O.N. Natural Product GmbH
Best of Nature