Opera-lover or newcomer to the world of classical music – at the Bregenzer Festspiele, everyone is welcome. With an incredible stage and program, the festival on Lake Constance is uniquely diverse. A variety that can be enjoyed even more with the new Corporate Design by moodley brand identity.
Classics carry the visitors from the unique scenery of the impressive lake stage into their very own, special world. With the rebranding of the festival, moodley has brought back the Bregenzer Festspiele into the present day and set the scene with an innovative guiding theme.
The elegantly abstract artistic collages with their contrary colors particularly stand out and work as primary style-defining elements in the design. In addition, different touch points – from program to sales package – have been developed and round off the new brand presence. In front of and behind the scenes.
Brand Positioning & Brand Strategy, Consumer Understanding & Insights, Corporate Design, Roll Out & Implementation, Corporate Publishing