CBD Vital
For the good life

Putting you in charge of your own health! That is the mission of CBDVital. To make this vision a reality, the premium CBD-provider from Austria gave itself a complete brand makeover.

Task

CBD, also known as cannabidiol, a non-psychoactive compound of the hemp plant, is enjoying increasing popularity worldwide due to its therapeutic capabilities. The Austrian premium provider CBDVital stands out from the crowd. With organic oils, cosmetics and other products of the highest quality that are unique even in an extremely competitive market. In the course of a comprehensive brand re-launch, moodley had to make this quality tangible across the board.

Solution

At the center of the brand's realignment is the unique quality promise of CBDVital. Sustainable organic quality and the best premium products that put you in charge of your own health define the company. Therefore those are also the anchor points for a design that does not push itself into the limelight. Clear typography and a restrained colour palette of pastel tones, connect all applications, from packaging to the new website. The newly designed, slim CBDVital lettering shapes the design without dominating. A clear language in images and text complements the overall appearance of this brand that focuses on quality, expertise and ultimately the health of the customer.

Our Services

Brand Strategy
Brand Identity
Package Design
Digital Design

Credits

Client:
Vitrasan GmbH

Creative Direction:
Natascha Triebl

Art Direction:
Lena Wurm

Graphic Design:
Lena Wurm

Photography:
Lipp Zahnschirm
Julian Pircher

Screen Design:
Alex Muralter

Project Management:
Julia Katholnig, Barbara Winter

Director Digital:
Birgit Taucher

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