Energie Steiermark – Jahresbericht 2010
The other energy.

Energie Steiermark knows that we are all part of something bigger that is constantly changing and developing. This is why progress cannot happen fast enough. As a yearlong partner of the fourth-biggest energy provider in Austria, moodley brand identity took care of a new brand positioning – a big part of the process being the annual report.

Task

As the leading Styrian provider of electricity, gas and district heating, Energie Steiermark is always full of energy. After a successful new design, the spotlight was now on the creative development of the annual report. Year after year, it is proven that creativity combined with statistics does not necessarily have to result in pie or bar charts.

Solution

In their annual report 2010, Energie Steiermark took their readers on a little treasure hunt. On the hunt for energy, to be exact. But not the classic energy, the very personal sort – the energy that some people seem to have a lot more of than others. And so the quest begins – somewhere along the lines of “energy does not come out of the socket”.

Our Services

Brand Communication, Annual Reporting, Content Strategie

Credits

Client
Energie Steiermark AG

Responsible for the content
Urs Harnik-Lauris

Team
Nicole Koch
Mike Fuisz
Wolfgang Niederl
Ljubomir Sužnjević
Johanna Ecker
Nina Prehofer

Creative direction
Mike Fuisz

Art direction & graphic design
Wolfgang Niederl

Photography
via iPhone

Hipstamatic app
stock
bigshot (Vorstand)

Print
Medienfabrik Graz

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