Energie Steiermark knows that we are all part of something bigger that is constantly changing and developing. This is why progress cannot happen fast enough. As a yearlong partner of the fourth-biggest energy provider in Austria, moodley brand identity took care of a new brand positioning – a big part of the process being the annual report.
As the leading Styrian provider of electricity, gas and district heating, Energie Steiermark is always full of energy. After a successful new design, the spotlight was now on the creative development of the annual report. Year after year, it is proven that creativity combined with statistics does not necessarily have to result in pie or bar charts.
In their annual report 2010, Energie Steiermark took their readers on a little treasure hunt. On the hunt for energy, to be exact. But not the classic energy, the very personal sort – the energy that some people seem to have a lot more of than others. And so the quest begins – somewhere along the lines of “energy does not come out of the socket”.
Brand Communication, Annual Reporting, Content Strategie
Energie Steiermark AG
Responsible for the content
Art direction & graphic design