Fleischmarkt 1
History revisited.

After an extensive revitalization and remodeling process, the building complex in the city of Vienna is now one of the most well-known and prestigious business addresses of the city. moodley brand identity has developed its equally exclusive graphic identity.

Task

For centuries, the Fleischmarkt has been a traditional center of attraction for European trade. At the start of the 20th century, the “Residenzpalast” was built – an architectural milestone with visionary constructional techniques. Now, it has been converted to an office building with large-scale historic facades. moodley brand identity developed a suitable corporate design and communication and marketing concept for the available office spaces and future tenants.

Solution

The inspiration: the historic architecture and futuristic, high-end equipment of the office spaces. The focus lies on large-scale photographs, the reserved color scape and the use of a contrasting type face create an arc of suspense between living architectural history and contemporary, representative interior design. Short: Fleischmarkt 1 – premium offices. Inspiring history. Spurring future.

Our Services

Branded Addresses, Corporate Design, Roll Out & Implementation, Digital Design & Development

Credits

Client
Amisola Immobilien AG

Strategic consulting
Creative und Art Direction
Gerd Schicketanz

Graphic design
Katharina Hölzl

Text and book concepts
Michael Endlicher

Photography
Andreas Balon
gregortitze.com

Production
Alanova Druckerei GmbH

Programming
muevo

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