With internationally usable SIM cards, Freeeway makes the lives of long-distance truckers so much easier. This is why moodley embarked on a branding-road trip-journey – and traveled as far as never before.
To other drivers on the road, they may not be very welcome, but the families of long-distance-truckers often only get a glimpse of them when they return home. Their work is on the road and they know borders only from their rear-view mirrors – but it is such simple barriers they cannot leave behind: the communication with their loved ones. The Austrian company Freeeway broke through all the obstacles with a SIM card that enables truckers to surf the net in more than 40 European countries. Without borders and roaming – but with a totally new design.
Those who want to understand international truckers need to remove all the obstacles in their minds: With the new branding, moodley brand identity counted on the freedom to leave unnecessary baggage at home. Naming and corporate design mirror the simple joy of a life on the road and highlight the clear message of freeway between simplicity and safety – the claim “Drive free. Talk free. Feel free.” is motto and feeling at the same time.
Brand Positioning & Brand Strategy, Naming, Corporate Design, Package Design, Roll Out & Implementation, Digital Design & Development