Hannes Reeh – Packaging
More is more.

If you do a design relaunch of products with a high recognition value you have to be very careful. But to just let the familiar wine labels of Hannes Reeh, a winegrower in Burgenland, be, wasn’t good enough for us. This is why we added two new ones for the special one.

Task

Hannes Reeh is an unconventional winegrower from Andau, a little town in Burgenland. He is producing full-bodied wines, that everyone in Austria knows and likes to drink. One reason for that are the squiggly borders on the labels that simply have a recognition value. When the design of the whole packaging range was relaunched, one wine, the new “Unplugged X”, had to stand out.

Solution

Because the labels have been so well known for years, they were only changed minimally – the customers should still find the wine on the shelves, right? The labels of “Unplugged X”, however, were developed, without alienating them: We just added some more. So there is the existing label and then there are two new ones, that can be arranged however one likes – and that clearly mark the “Unplugged X” as a speciality.

Our Services

Brand Positioning & Brand Architecture
Experience Strategy
Corporate Design
Brand Communication
Rollout & Implementation
Package Design
Print Design
Storytelling & Content
Naming

Credits

Customer
Hannes Reeh GmbH

Creative Direction
Volkmar Weiss

Art Direction
Volkmar Weiss
Johanna Pötsch

Graphic Design
Johanna Pötsch

Photography
Daniel Gebhart de Koekkoek

Portfolio-Photography
Aaron Jiang
Clemens Schneider

Illustration
Dennis Mujakovic

Text
Matthias Alber

Project Management
Julia Müller
Marlies Aringer

Producing
Jörg Günther
Bösmüller Print Management GesmbH & Co. KG

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