Heinz Schauperl Logistics – Branding
Full speed ahead.

Looking forward to the future, you probably also look back on a successful past: Schauperl Logistics, for example, made it from family-run business to international logistics company. moodley brand identity developed a brand between security and speed – with a clear destination for the future.

Task

Over 100 trucks under the name Schauperl Logistics now roll the streets of Europe. The company knows the way from family-run business to transport- and logistics service provider as well as the fine line between tradition and innovation. The straightforward thinking of the company and the agility of modern-day transport businesses should now be transported through a new corporate design.

Solution

moodley developed a brand design that unifies the past and the future of Schauperl Logistics: A red arrow now acts as a bridge between history and the present and at the same time, highlights the ambition and the speed of a modern logistics company. The traditional colors have been preserved: the well-known red logo and the color mint are now the start of a journey into a new world of design. And a trip to a successful future.

Our Services

Corporate Design, Roll Out & Implementation, Content Strategie, Storytelling,
Brand Communication

Credits

Client
Heinz Schauperl Logistics GmbH

Creative direction
Mike Fuisz

Art direction & graphic design
Nicole Lugitsch

Text
Matthias Alber

Director digital
Birgit Taucher

Programming
Sissi Bieber

Project management
Jasmin Gottfried

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