Put in capsule. Shake. Go. Not much has changed about the fundamental principles since grandma’s times. But what we associate with iSi has definitely changed. It used to be just whipped cream, but today, iSi stands for espuma and delicious soups – for haute cuisine and experimental culinary art.
The redesign of the packaging was the second part of the rebranding process – a search of the one design that connects all the iSi products, but also presents the advantages and details of every one of the products.
moodley took care of the visual concept and created a packaging range that provides a fitting cover for the innovative kitchen tools. The results were two product lines: “For professionals”, a line meant for the use in restaurants all around the world and “Home Edition” for enthusiastic amateur chefs.
Brand Positioning & Brand Strategy, Consumer Understanding & Insights, Corporate Design, Roll Out & Implementation, Package Design, Content Strategie, Corporate Publishing, Digital Design & Development
iSi Gruppe GmbH
Concept & art direction
Alex Muralter (Web)
Akos Neuberger (Foodstyling)