The cream of the bean.

Whoever heads a company that has devoted itself to the roasting of coffee for over 100 years, knows what good coffee means. And, of course, he also knows where to find it. Johannes Hornig has taken it upon himself to go to these special places all over the world. And he has returned with a very special souvenir: JOHO’s Direct Trade Coffee.


For over 100 years, J. Hornig has been shaping the Austrian coffee landscape. For their new special product line, JOHO’s, the company based in Graz has added another high quality standard: Direct Trade. Because only those who know their coffee farmers personally can guarantee fair payment, organic farming and great taste. One thing was missing though: A suitable Product Branding for the finest beans.


After the successful rebranding of the brand J. Hornig in 2012, moodley brand identity also took care of a strong brand positioning on the market. JOHO’s now appears in a high-class packaging that is in no way inferior to the quality of its content. And it also does not leave any room for doubt about what is inside: A coffee experience of the highest standard.

Our Services

Consumer Understanding, Package Design



Creative direction
Mike Fuisz

Art direction
Nicole Lugitsch

Graphic design
Nicole Lugitsch
Viola Prüller

Matthias Alber

Project management
Christina Schachner
Jasmin Gottfried

Corporate image photography
Marion Luttenberger

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