100 years, four generations. The latest change of management in the year 2012 was the ideal place and time to clothe the traditional coffee from Graz in a new, high-class packaging.
100 years are a long time – even for a coffee roaster like J. Hornig. The Graz-based company used this time to gain experience, to improve and bring the roasting technique to perfection – and become a truly traditional brand. In the course of the big relaunch in 2012, the first-class coffee has been treated to a whole new wardrobe.
moodley brand identity created a pleasant and simple packaging concept that not only shows the consumers the high quality and the expert knowledge of J. Hornig, but also looks astonishing – on supermarket shelves and at home. What has not changed is the content: J. Hornig still has a heart made of black gold in his chest.
Consumer Understanding, Package Design