For more than 175 years, you will find table culture only at one special place in Graz: at Klammerth.
There are shops that have been around forever. J. K. Klammerth in Graz is one of those long-standing institutions. For generations, friends of table culture come to the store at Herrengasse in order to suitably endow their kitchens and dining rooms. In the course of the decades the family business has become one of the leading porcelain and glass trading businesses in Europe. moodley brand identity took Klammerth and its traditions on a journey to the here and now.
After the repositioning and the redesign by moodley, Klammerth remained the number-one address for table- and kitchenware. But the product range is not the only thing that is provided - more importantly, Klammerth offers real inspiration. The traditional brand now invites its customers - on- and offline - to become more aware of their time around the dining table and to celebrate the small moments of everyday life. In short: Klammerth thinks outside the box and discovers new worlds while doing so.
customer understanding & insights
brand positioning & brand strategy
rollout & implementation
digital design & development
social media & content strategie
J.K. Klammerth, Josef Hahns Erben
Esther Böhmer, Andreas Leitner, Laura Kalcher
Michael Königshofer, Lilly Mörz
Dominic Fuss, Timotheus Triebl