Klammerth
Table culture since 1840

For more than 175 years, you will find table culture only at one special place in Graz: at Klammerth.

http://klammerth.at/
Task

There are shops that have been around forever. J. K. Klammerth in Graz is one of those long-standing institutions. For generations, friends of table culture come to the store at Herrengasse in order to suitably endow their kitchens and dining rooms. In the course of the decades the family business has become one of the leading porcelain and glass trading businesses in Europe. moodley brand identity took Klammerth and its traditions on a journey to the here and now.

Solution

After the repositioning and the redesign by moodley, Klammerth remained the number-one address for table- and kitchenware. But the product range is not the only thing that is provided - more importantly, Klammerth offers real inspiration. The traditional brand now invites its customers - on- and offline - to become more aware of their time around the dining table and to celebrate the small moments of everyday life. In short: Klammerth thinks outside the box and discovers new worlds while doing so.

Our Services

customer understanding & insights
brand positioning & brand strategy
corporate design
branded spaces
photography

rollout & implementation
digital design & development
social media & content strategie
storytelling

Credits

Client:
J.K. Klammerth, Josef Hahns Erben

Creative Direction:
Mike Fuisz

Art Direction:
Sabine Kernbichler

Graphic Design:
Britta Fuchs

Text:
Esther Böhmer, Andreas Leitner, Laura Kalcher

Photography:
Michael Königshofer, Lilly Mörz

Project management:
Lisa Haller

Director Digital:
Birgit Taucher

Programming:
Dominic Fuss, Timotheus Triebl

Social Media:
Susanne Münzer

Brand Consulting:
Lisa Haller