Martina Sperl made her dream come true when she entered the traditional field of upholstery and opened her own business in Graz. moodley brand identity was allowed to take a seat in her beautiful studio.
Martina Sperl has rethought the whole upholstery business. And while at it, she definitely turned it upside down as well. She has revitalized the old craftsmanship in the same way she does her pieces of furniture: With an unbridled passion, love for the little details and the aspiration to always make the best of what she is given.
moodley brand identity has helped build the brand right from the start. The fine corporate design not only highlights Martina Sperl as a person, but also brings her furniture to life. moodley staged Sperl’s lifelong dream as exactly what it is: A beautiful vision. And with success: the project has already won several international awards.
Brand Positioning & Brand Strategy, Corporate Design, Roll Out & Implementation, Content Strategie, Digital Design & Development
Art direction & graphic design