Martina Sperl – Branding
Outside the box

Martina Sperl made her dream come true when she entered the traditional field of upholstery and opened her own business in Graz. moodley brand identity was allowed to take a seat in her beautiful studio.


Martina Sperl has rethought the whole upholstery business. And while at it, she definitely turned it upside down as well. She has revitalized the old craftsmanship in the same way she does her pieces of furniture: With an unbridled passion, love for the little details and the aspiration to always make the best of what she is given.


moodley brand identity has helped build the brand right from the start. The fine corporate design not only highlights Martina Sperl as a person, but also brings her furniture to life. moodley staged Sperl’s lifelong dream as exactly what it is: A beautiful vision. And with success: the project has already won several international awards.

Our Services

Brand Positioning & Brand Strategy, Corporate Design, Roll Out & Implementation, Content Strategie, Digital Design & Development


Martina Sperl

Creative direction
Mike Fuisz

Art direction & graphic design
Sabine Kernbichler

Brand consulting
Sarah Posch

Michael Königshofer

Tina Reiter

Matthias Alber
Tamara Sill
Andreas Kump

Project management
Jasmin Gottfried

Director digital
Birgit Taucher

Stefan Wenger
Timotheus Triebl

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Martina Sperl