Michael Wenzel Wein – Branding
Best wines since 1647.

Michael Wenzel is a vintner. Just like his father. And the father of his father. Since 1647, the family is making wine in Rust in Burgenland. Michael Wenzel is sure: Making wine is showing, what lies beneath. Beneath the ground, in nature and in us.

Task

Those who have followed the traditions for so long, know that change is good and necessary. In order to show what is hidden behind Michael Wenzel’s brand, a new branding stretching over all channels of communication was to be established. Therefore, it was also necessary to fill the elegant wines into newly designed bottles.

Solution

Viticulture unites craftsmanship and knowledge of the soil the grapes grow on. In the development of the new appearance, moodley draws on these two aspects and created a corporate design that now shows in all its facets, what is important to Michael Wenzel: Namely really good wine.

Our Services

Corporate Design, Roll Out & Implementation, Package Design, Digital Design & Development, Brand Communication

Credits

Client
Weingut Michael Wenzel

Creative direction
Gerd Schicketanz

Art direction
Almut Becvar

Graphic design
Almut Becvar
Zachary Kutz

Text
Rudolf Binder

Photography
Sonja Priller

Director digital
Birgit Taucher

Project management
Olivia Forstmayr

Programming
Sissi Bieber
Thomas Ragger

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