Michael Wenzel Wein – Digital
The best drop on the web.

Rust in Burgenland. Since 1647, family Wenzel is growing grapes for the best wine – with a whole lot of love for craftsmanship, the connection to nature and without ruffle or excitement. Because good wine needs time to grow. A lot of it.

http://www.michaelwenzel.at
Task

Michael Wenzel asked himself the following questions: How can you stay true to yourself and at the same time have a modern and innovative web presence? How does a brand that has been around for centuries present itself without appealing too old-fashioned? And without throwing everything that is good and right overboard?

Solution

The new website shows what is most important when making wine: The grapes, the soil, the craftsmanship – without embellishments, calm and reserved. Here, images of and stories about wine are given the space they need.

Our Services

Corporate Design, Roll Out & Implementation, Package Design, Digital Design & Development, Brand Communication

Credits

Client
Weingut Michael Wenzel

Creative direction
Gerd Schicketanz

Art direction
Almut Becvar

Graphic design
Almut Becvar
Zachary Kutz

Text
Rudolf Binder

Photography
Sonja Priller

Director digital
Birgit Taucher

Project management
Olivia Forstmayr

Programming
Sissi Bieber
Thomas Ragger

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