The new building "N°10" in Vienna’s historical city centre offers smart luxury apartments with a hint of Park Avenue. moodley was in charge of the branded addresses project and turned the property into a brand with an original identity.
When exclusive Park Avenue living – including a doorman – comes to Vienna, it demands an appropriate presentation. Similar to the new building itself, which was built after the ideas of the Danish star architects of 3XN, the design was also supposed to be straightforward with international character.
A successful symbiosis of timeless typography, expressive design elements, perfectly choreographed photos and delicate words makes for a communication as well as a visual concept. It also reflects the amenities of the high-end property and says welcome to the new residents.
Roll Out & Implementation
Nora Obergeschwandner, Knis Steizinger
Peter Mayr, Tina Herzl, Bernd Steinhuber, Julian Mullan