Oper Graz – Branding
The new classic.

Exceptional, but not too avant-garde, young, but also always traditional – that is what the new corporate design should look like. With the rebranding of the Graz Opera House, moodley brand identity has brought new life to the venue and matched it to its plays: modern, but always with a touch of the classic.

Task

If an institution like the Graz Opera House has not gathered any dust in its 100 years of existence, then that means that it has always been in motion. Always with its finger on the pulse, the opera treats its visitors to an incredibly varied choice of works and extravagant productions, while appealing to all ages – from preschool children to their grandmothers. This broad target audience now needed to be addressed by a new corporate design.

Solution

When setting foot into the opera, expect epic, emotional and expressive masterpieces. A place full of strong emotions that moodley wanted to express in the new design. With elegant, noble colors, exceptional photography and a lot of tact – aided by poster campaigns and annual preview magazines. The design has now shaped the cityscape for 10 years – a process where every facet has played an important role.

Our Services

Corporate Design, Roll Out & Implementation, Content Strategie, Storytelling, Digital Design, Corporate Publishing, Brand Communication

Credits

Creative direction
Mike Fuisz

Art direction
Alex Muralter
Wolfgang Niederl

Graphic design
Wolfgang Niederl

Portraits
Bigshot
Werner Kmetitsch
Peter Manninger

Corporate images
Croce&Wir

more from
Oper Graz