Oper Graz – JVH 2013/14
New symmetries.

1899, at the peak of the neo-baroque, the architects Fellner & Helmer designed the now 100-year-old opera house in Graz. Special attention was paid on the furnishing and design of the auditorium – in the colors gold, white and red. This color scheme now also dominates the moodley-designed, luxurious season preview magazine.

Task

The architects brought two things with them when they built the opera house: long experience – because this was the thirtieth theater project they had worked on in their careers – and the relentless pursuit of perfection and symmetry. Not only their names sound alike, but also their way of conceptualizing and building was eventually united in the pompous, straight-lined, but also playful architecture of the Graz Opera House. This need for alignment and perfection was also the basis for moodley’s design of the season preview magazine.

Solution

Expressive photography of frescos, interior and architecture are united with partly symmetrical, partly mirrored versions of themselves and create dynamic patterns and extravagant kaleidoscopes. The architecture of the traditional building is both center and inspiration – and the different facets make the opera shine like new. Even on paper.

Our Services

Content Strategie, Storytelling, Corporate Publishing

Credits

Client
Oper Graz

Managing director
Elisabeth Sobotka

Editing
Eva Bucht
Birgit Amlinger
Bernd Krispin
Ulli Kerpacher

Creative direction
Mike Fuisz

Art direction & graphic design
Wolfgang Niederl
Marie Zieger

Corporate image photography
Michael Königshofer

Portraits
Christian Jungwirth
Werner Kmetitsch u.a.

Project management
Kristina Baudisch

Print
Medienfabrik Graz

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