1899, at the peak of the neo-baroque, the architects Fellner & Helmer designed the now 100-year-old opera house in Graz. Special attention was paid on the furnishing and design of the auditorium – in the colors gold, white and red. This color scheme now also dominates the moodley-designed, luxurious season preview magazine.
Oper Graz – JVH 2013/14
New symmetries.
Task
The architects brought two things with them when they built the opera house: long experience – because this was the thirtieth theater project they had worked on in their careers – and the relentless pursuit of perfection and symmetry. Not only their names sound alike, but also their way of conceptualizing and building was eventually united in the pompous, straight-lined, but also playful architecture of the Graz Opera House. This need for alignment and perfection was also the basis for moodley’s design of the season preview magazine.
Solution
Expressive photography of frescos, interior and architecture are united with partly symmetrical, partly mirrored versions of themselves and create dynamic patterns and extravagant kaleidoscopes. The architecture of the traditional building is both center and inspiration – and the different facets make the opera shine like new. Even on paper.
Our Services
Content Strategie, Storytelling, Corporate Publishing
Credits
Client
Oper Graz
Managing director
Elisabeth Sobotka
Editing
Eva Bucht
Birgit Amlinger
Bernd Krispin
Ulli Kerpacher
Creative direction
Mike Fuisz
Art direction & graphic design
Wolfgang Niederl
Marie Zieger
Corporate image photography
Michael Königshofer
Portraits
Christian Jungwirth
Werner Kmetitsch u.a.
Project management
Kristina Baudisch
Print
Medienfabrik Graz
more information
won awards
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Oper Graz
Oper Graz
