Radio Max – Branding
Maximum entertainment.

The happy-maker at Billa, Bipa, Merkur and Penny: Radio Max is the companion of more than three million customers of REWE, the biggest Austrian food and drug store chain. A mix of music and entertainment characterizes the modern radio station – and guarantees a maximum shopping experience.


Radio Max is a young format with a clear vision: The creation of a new shopping atmosphere in the shops. On the basis of an already existing logo, a whole new, consistent design concept was to be developed – for the radio station and also for the associated Max Media Academy.


The new corporate design of Radio Max is presenting itself more cheerful and innovative than ever: Fast like the medium radio, multi-talented like the team. Impressive visual language in large-format, playful illustrations and straight-lined typography transport exactly what Radio Max stands for: The perfect point of intersection between shopping and music. Now, the image of the young radio station is also palpable in the design.

Our Services

Brand Strategy, Corporate Design, Roll Out & Implementation, Content Strategie, Corporate Publishing, Brand Communication


Radio Max GmbH

Creative direction
Mike Fuisz

Art direction & graphic design
Nicole Lugitsch

Project management
Christina Schachner

The Infintive Factory

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