The happy-maker at Billa, Bipa, Merkur and Penny: Radio Max is the companion of more than three million customers of REWE, the biggest Austrian food and drug store chain. A mix of music and entertainment characterizes the modern radio station – and guarantees a maximum shopping experience.
Radio Max is a young format with a clear vision: The creation of a new shopping atmosphere in the shops. On the basis of an already existing logo, a whole new, consistent design concept was to be developed – for the radio station and also for the associated Max Media Academy.
The new corporate design of Radio Max is presenting itself more cheerful and innovative than ever: Fast like the medium radio, multi-talented like the team. Impressive visual language in large-format, playful illustrations and straight-lined typography transport exactly what Radio Max stands for: The perfect point of intersection between shopping and music. Now, the image of the young radio station is also palpable in the design.
Brand Strategy, Corporate Design, Roll Out & Implementation, Content Strategie, Corporate Publishing, Brand Communication
Radio Max GmbH
Art direction & graphic design
The Infintive Factory