Ringana Sport Packaging
Power On

RINGANA’s talent is to work completely without artificial substances. Also when it comes to their sport products. Taking a glimpse at the packaging you already know where you are going: beyond your limit.

Task

There has been a special sports line since April 2016 that provides athletes with all the nutrients their body needs – before, during and after the workout. Products that activate your power reserves and boost your performance. Naturally all natural. So RINGANA was in need of a packaging that fits into the rest of their product range (cosmetics and supplements) but still differs from it in a way.

Solution

Boost! Push! Go! This was the approach for the packaging design. A little less playful and light than with the cosmetic products, but edgier and rougher than the supplements. Strong contrasts combined with bright accents underline that we are talking about power and energy, about hanging on and being strong. The shape of the packaging for caps, packs and the gel was incorporated in the lettering to make a clear connection between name and product. So cool.

Our Services

Package Design

Credits

Client
RINGANA GmbH

Creative Direction
Mike Fuisz

Strategic Consulting
Gernot Leonhartsberger

Brand Consulting
Lisa Haller

Project Management
Lisa Haller

Art Direction
Wolfang Niederl
Sabine Kernbichler

Graphic Design
Sabine Kernbichler

Photography
Michael Königshofer

Film Production
mindconsole

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