RINGANA’s talent is to work completely without artificial substances. Also when it comes to their sport products. Taking a glimpse at the packaging you already know where you are going: beyond your limit.
There has been a special sports line since April 2016 that provides athletes with all the nutrients their body needs – before, during and after the workout. Products that activate your power reserves and boost your performance. Naturally all natural. So RINGANA was in need of a packaging that fits into the rest of their product range (cosmetics and supplements) but still differs from it in a way.
Boost! Push! Go! This was the approach for the packaging design. A little less playful and light than with the cosmetic products, but edgier and rougher than the supplements. Strong contrasts combined with bright accents underline that we are talking about power and energy, about hanging on and being strong. The shape of the packaging for caps, packs and the gel was incorporated in the lettering to make a clear connection between name and product. So cool.