© Spirit Design

Rosenbauer Panther
They help helping.

Rosenbauer is the leading manufacturer of vehicles in the field of fire fighting and disaster protection. Since 2003, Daniel Huber and his team have supported the company in the consistent further development of a uniform product language.
 

The design of the projects listed above was carried out under the leadership of Daniel Huber by his former company Spirit Design. The designer worked there as managing partner and head of strategic design from 1993 to mid-2018 before founding moodley industrial design in 2018 - his core team followed him to moodley.

Task

Fires should always be prevented, but if the flames have already broken out, you have to extinguish them as efficiently and quickly as possible. Without the right equipment, however, this poses a challenge. This is why Rosenbauer’s product range extends from vehicles, extinguishing technology, equipment and telematics solutions to systems for preventive fire protection. The PANTHER is one of the company’s top models.

Solution

In the course of developing this model, a comprehensive Integrated Design Language (IDL) was developed for the PANTHER. The result is an unmistakable appearance that visually sums up core brand values such as innovation, safety and dynamics. The design of the new vehicle was further optimised, particularly with regard to occupant safety, extinguishing performance and ease of use.
The IDL does not include only the PANTHER, but also all vehicles and extinguishing systems and communicates the company's strategic brand messages at product level. Its distinctiveness creates optimal brand affiliation for all products. The powerful and reduced appearance of the new Integrated Design Language enables the brand core to be expressed visually to the outside world and brings to life the innovative, fierce and reliable image of the brand Rosenbauer.

Our Services

Industrial Design:
Exterieur
Interieur and Cockpit-Design
Integrated Design Language
Product Branding
Strategy

Credits

Customer
Rosenbauer International AG

Pictures
Kurt Pinter
Rosenbauer

© Image top left: Spirit Design; right: Kurt Pinter

The design of the new vehicle was further optimised, particularly with regard to occupant safety, extinguishing performance and ease of use.

© Spirit Design

The PANTHER

The PANTHER is one of the company’s top models. A pending optimization should make it the most innovative, modern, powerful and reliable airport fire engine in the world and thus create a benchmark for the entire industry.

© Spirit Design

© Spirit Design

Rosenbauer is the leading manufacturer of vehicles in the field of fire fighting and disaster protection.

© Spirit Design

Interior

Fires should always be prevented, but if the flames have already broken out, you have to extinguish them as efficiently and quickly as possible. Without the right equipment, however, this poses a challenge.

© Spirit Design

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