© Kurt Pinter

Rosenbauer
They help helping.

Rosenbauer is the leading manufacturer of vehicles in the field of fire fighting and disaster protection. Since 2003, Daniel Huber and his team have supported the company in the consistent further development of a uniform product language.

Task

Fires should always be prevented, but if the flames have already broken out, you have to extinguish them as efficiently and quickly as possible. Without the right equipment, however, this poses a challenge. This is why Rosenbauer’s product range extends from vehicles, extinguishing technology, equipment and telematics solutions to systems for preventive fire protection. The PANTHER is one of the company’s top models.

Solution

In the course of developing this model, a comprehensive Integrated Design Language (IDL) was developed for the PANTHER. The result is an unmistakable appearance that visually sums up core brand values such as innovation, safety and dynamics. The design of the new vehicle was further optimised, particularly with regard to occupant safety, extinguishing performance and ease of use.
The IDL does not include only the PANTHER, but also all vehicles and extinguishing systems and communicates the company's strategic brand messages at product level. Its distinctiveness creates optimal brand affiliation for all products. The powerful and reduced appearance of the new Integrated Design Language enables the brand core to be expressed visually to the outside world and brings to life the innovative, fierce and reliable image of the brand Rosenbauer.

Our Services

Industrial Design:
Exterieur
Interieur and Cockpit-Design
Integrated Design Language
Product Branding
Strategy

Credits

Customer
Rosenbauer International AG

Creative Direction
Daniel Huber

Art Direction
Raimund Klausegger

Project management
Raimund Klausegger

Graphic Design
Nina Lindl-Lode
Rainer Flassak

Images
Kurt Pinter
Rosenbauer

© Image top left and right: Rosenbauer

The design of the new vehicle was further optimised, particularly with regard to occupant safety, extinguishing performance and ease of use.

The PANTHER

The PANTHER is one of the company’s top models. A pending optimization should make it the most innovative, modern, powerful and reliable airport fire engine in the world and thus create a benchmark for the entire industry.

© Image top right: Rosenbauer

Rosenbauer is the leading manufacturer of vehicles in the field of fire fighting and disaster protection.

equipment

Fires should always be prevented, but if the flames have already broken out, you have to extinguish them as efficiently and quickly as possible. Without the right equipment, however, this poses a challenge.

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