RRZ – Branding
Customized IT.

Our world is getting more digital and technological every day. It is increasingly important to have data stored safely and securely. Raiffeisen Rechenzentrum guarantees best accessibility and security for the data of their clients. moodley was tasked with the repositioning of the brand.

Task

For 40 years, the subsidiary company of Raiffeisen Landesbanken Steiermark has been taking care of the bits and bytes of their clients and guaranteeing that they are safe and secure – all the time and everywhere. Accessibility, security and discretion make RRZ one very reliable partner for businesses.

Solution

The personality and values, as well as also the development and history of the business are now interpreted in a modern and new design. It is also clear that aside from data handling and storage, the topic of security is also of highest importance. A new website, different forms and business cards and an image brochure round off the branding and provide deep insight into the Styrian IT-service provider that helps clients feel safe again.

Our Services

Brand Positioning & Brand Strategy, Consumer Understanding & Insights, Corporate Design, Roll Out & Implementation, Content Strategie, Storytelling, Corporate Publishing, Digital Design & Development, Brand Communication

Credits

Client
Raiffeisen Rechenzentrum GmbH

Creative direction
Mike Fuisz

Art direction & graphic design
Kurt Glänzer

Web design
Stefan Unger

Director digital
Birgit Taucher

Programming
Thomas Allmer
Clemens Sagmeister

Photography
Michael Königshofer

Brand consulting
Kirsten Ives
Sarah Posch

Text
Matthias Alber

Account management
Christina Schachner

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