Schullin Digital
Timeless Elegance

If you are looking for a particularly special piece of jewellery then Schullin is the right address. That’s not just something the people of Graz know. Schullin’s reputation is international. And now, thanks to the new online shop, everyone can buy there. Anytime, anywhere.

https://schullin.at/
Task

Schullin has a grand tradition so the step towards e-commerce had to be very carefully thought through. The online shop is in a similar style to the actual store, subtly underlining the timeless elegance of the jewellery on display while conveying a hint of luxury. Yet, however sophisticated a website is in terms of design and content, it must also be simple to use and manage. All existing customers should be able to use the online ordering process, as well as new customers who, because of distance, may only ever purchase online. And because e-commerce is always expected to be fast, the system has been designed to allow customers to manage products and content themselves.

Solution

Treasures deserve special presentation. The jewellery, luxury watches, stories, insights and product information are combined to form a harmonious, exclusive online ensemble that offers both inspiration and orientation - and of course encourages to shop. This was achieved in a clearly arranged website that gives the jewellery the space it needs to make an impression on screen. Copy texts tell the stories behind the products and capture the zeitgeist of contemporary jewellery design, making the world of Schullin personal and authentic. They attest to competence and know-how. Despite the high level of functionality the online shop is clearly arranged. And of course it is responsive, so the watches, rings & co are equally alluring on all devices.

Our Services

E-Commerce Strategy & Solution
Digital Design & Development
Storytelling & Content
Visual Concept & Strategy
Image Photography & Film

Credits

Client
Schullin GmbH

Consulting
Mike Fuisz
Birgit Taucher
Sabrina Dojlidko

Project Management
Birgit Taucher
Sabrina Dojlidko

Digital Director
Birgit Taucher

Digital Design
Alex Muralter

Programming
Thomas Allmer
Dominic Fuss

Text
Sabrina Luttenberger
Sebastian Krause

Photography & Cinemagraphs
Michael Königshofer
Alex Krischner

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