STK
Life´s hard in the mountains.

Ten wineries with strong personalities, individual stories and multi-faceted wines – unified in one constant by moodley brand identity.

http://stk-wein.at/
Task

At first glance, the region might appear as every vintner’s steep, rainy nightmare. But still: The hills of Southern Styria with their unpredictable weather conditions and mixed climate are home to international award-winning wines. The ten STK vintners stand for highest quality and constant innovation – and for every day’s fight with Mother Nature. This area of conflict, the hard work in the steep hills and the visionary approach to wine, played the essential part in the new website – designed by moodley brand identity.

Solution

A simplistic, large-scale design, a newly designed typography and characteristically strong photography enable the visitors to enter the contrary world of the STK vintners. The supposedly soft, homey image of vintners has disappeared and was replaced by a new down-to-earthiness that highlights the everyday struggle with nature. Following the leitmotif “Life’s hard in the mountains”, the vintners are presented in approachable, straight-forward portraits, while the carefully crafted texts provide insights into the world behind the ideology.

Our Services

Brand Strategy
Corporate Design
Digital Strategy
Digital Design & Development

Credits

Client
Steirische Terroir- und Klassikweingüter

Creative Direction
Wolfgang Niederl

Art Direction & Graphic Design
Denis Lelic
Wolfgang Niederl

Brand strategy
Lisa Haller

Photography
Michael Königshofer

Text
Sebastian Krause

Project management
Lisa Haller