Christmas is known to be the most stressful time of the year. The leading Swiss telecommunication company Swisscom took the time to make the Christmas shopping trip for their customers much easier and less stressful – with a skillfully crafted packaging designed by moodley brand identity.
The festivities are often a time of sensory overload. But in a harmonious atmosphere, you quickly forget the holiday stress around you. This is exactly how Swisscom sees it: The Swiss company wanted to give their customers a little bit of contemplation and peace. And with decorative packaging, playful hang tags and beautifully crafted gift cards, the shopping tour is suddenly much more fun.
Nostalgic patterns make the perfect contrast to cheerful lettering; the color scheme is kept in red and blue – perfectly coordinated with Swisscom’s corporate design. moodley created various goodies and individual gift boxes, three different tags, two tissue paper variations and two gift bags. All the little details have enough space on them for a nice greeting to friends or a lovely message to loved ones. The bonus: the presents can actually be put under the Christmas tree right after you buy them.
Package Design, Brand Communication, Branded Spaces
Swisscom Schweiz AG (Alexandra Divoky Miriam Jergen)
Caro Frank (Caro Frank Markenberatung Klagenfurt)