With his initiative “Henne&Hahn”, which translates as hen and rooster, free-range pioneer and freethinker Toni Hubmann started bringing up the roosters together with the hens. In the fresh air and with the best feed – until they become delicious cockerels.
Toni’s Initiative – Henne & Hahn
The cock of the roost.
http://www.tonishennehahn.at
Task
Toni Hubmann has the handling of hens and roosters in his DNA – his grandfather already bred domestic chicken breeds. Now Toni has gotten them back on his farm. With the initiative “Henne&Hahn”, he celebrates the old traditions where hen and rooster run through the fields together. The ones lay the best organic free-range eggs; the others become a perfect lunch meal.
Solution
To illustrate the initiative, moodley developed an impressive microsite that does not only answer the old question of hens and eggs, but also shows what it means to be cockerel on Toni’s farm – in a very entertaining way. But also the packaging appears unusual and lovely at the same time. The happiest chickens under the sun only deserve the best, after all.
Our Services
Digital Design & Development, Storytelling
Credits
Client
Toni’s Handels GmbH
Creative direction
Mike Fuisz
Art direction
Natascha Triebl
Graphic design
Natascha Triebl
Michael Königshofer
Text
Andreas Kump
Regina Pichler
Toni’s
Project management
Christina Schachner
Photography
Marion Luttenberger
Programming
Mario Sommer
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