Umdasch
Who really runs the show.

One can’t go shopping without passing the Amstettner Store Makers’ master pieces. Umdasch has been in business for one and a half centuries. From the Euroshop 2017 on with a strengthened brand that does justice to the company.

Task

The offer of the family business, that is quite rich in tradition, is nearly as versatile as the shops’ products built by Umdasch. For about 150 years the shopfitter has not only provided brick-and-mortar shops with shelves and display cases – Umdasch is handling everything that makes a retailer’s heart go fast: from planning to the international rollout. The new appearance at fairs should combine those complex services with what makes Umdasch what it is. A company with a strong connection to handcraft, with reliable people and – brand new – the pioneering position in digital retail.

Solution

moodley replaced functional communication with emotional expertise: As Store Makers Umdasch defines its own categories and shows, what a brand of store construction has to offer in the 21st century. For their appearance at the Euroshop 2017 in Düsseldorf we showcased the diversified world of the all-rounder together with architects from BMW. We draw a bow from the roots in handcraft to becoming a digital pioneer – always with a human appeal. As visionary partner for the future of retail Umdasch creates shopping worlds that inspire. At the same time Umdasch sharpens a convincing portfolio that is perfectly clear: for national top dogs as well as for international store chains.

Our Services

Brand Strategy
Conception of a stand in cooperation with BMW architects
Creative Direction, Art Direction & Design
Storytelling
Text
Screenplay

Credits

Customer
Umdasch Shopfitting Group GmbH

Creative Direction
Doris Pesendorfer

Art Direction
Doris Pesendorfer

Graphic Design
Anna Hartweger

Exhibition booth Design
BWM Architekten

Photography
Alex Krischner
Michael Königshofer

Film
Mindconsole

Project management
Martin Zolles

Brand Strategy
Jakob Schneider

Text
Jakob Schneider
Martin Zolles

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