Accompanying the world market leader

Future-oriented work requires a future-oriented product language. And how can it be identified? Of course by the fact that it can be understood immediately and easily by any machine. For a company like LiSEC, which combines a wide range of products, services and solutions, an Integrated Design Language (IDL) is of particular importance. Since 2013, Daniel Huber and his team has accompanied the world market leader from the Mostviertel in Lower Austria in all industrial design matters and has been at its side with a successful design.

Based on LiSEC's market values, an IDL was developed that was formulated down to the last detail and matched the existing corporate design. Thus a visible connection between product and company design has been created and the guiding principle "best in glass processing" has also been conveyed unmistakably in all LiSEC products. The subtle design follows a reduced formal principle and this is reflected in the puristic appearance. It helps to ensure that all elements - from machines over detail solutions to component inserts – strengthen the brand message.

The design of the projects listed was carried out under the leadership of Daniel Huber by his former company Spirit Design. The designer worked there as Managing Partner and Head of strategic Design from 1993 until mid-2018, before founding moodley industrial design GmbH in 2018 - his core team followed him to moodley.