Leading a traditional brand into the future

Mazola

Information

Mazola is for sure one of the most familiar grocery store brands of all times. With the redesign of Granny’s kitchen essentials and a new social media strategy, the brand is becoming more attractive for a younger group of people. Along with moodley, the company of great tradition is presenting its high-quality products to new customers while remaining popular among those who have been supporting them over the years.

Services

Visual Identity
Packaging Design
Digital Strategy

Team

Mike Fuisz
Nicole Mentasti
Tessa Huber
Natascha Triebl
Sophia Stöhr
Viktoria Schinnerl
Samuel Kuro
Johannes Fischer
Lydia Goedecke
Stefanie Feldhofer
Nina Neuherz
Thomas Paster

As always, yet brand new

Ever since 1911, Mazola has been representing sustainable produce and the versatile usage of their high-quality oils. Although their performance is great already, there is always room for improvement, just like anywhere else. For this exact reason, moodley has conceptualized a digital strategy around the key message: "As always, just better" and developed tradition instead of breaking it. The emotional brand relaunch has been activated with a good portion of Austrian humor, communicating regional ingredients, high quality processing as well as the wide range of the Mazola world.

More than new markets

The new packaging and social media presence are accompanied by a poster and digital campaign, introducing the next Mazola era. Apart from becoming an absolute pioneer in its segment, the brand has also opened up new markets whilst boosting engagement with existing customers.

new business

press