Pushing a hidden champion into the limelight
MSG
Information
The making of a champion
It is often the small details that make the great things possible. Without the parts that MSG Mechatronics Systems GmbH manufactures for example, many cars would not be driving safely down the road. Together with moodley, the high-tech company from Styria made its way from supplier to system provider and from hidden champion to a real standout of international format.
From supplier to system provider
With assistance from moodley MSG didn't just give itself a visual refresh. but above all a new self-image as facilitator in the automotive field. The claim “Completing great technology” reflects this self-confidence as an international system provider. The completely redesigned brand design, from the revised logo to the bold color scheme and the modular typography and the motion concept, is a clear departure from the image of a manufacturing partner and towards a technology partner.
Repositioned in all details
Be it website, stationary or employer branding – the new direction of a company that is making itself fit for the future is evident everywhere. And for this it's not only successfully slipped into a new shell, but into a new role.
