From a strong magazine to a strong brand
With a refocusing of the content of its flagship women’s magazine Woman, Verlagsgruppe News decided to give the entire brand a new direction. With moodley’s and Institut für Markenentwicklung's help they instilled well-deserved self-confidence without social constraints into a new brand image.
Empowering a brand for powerful women
After a successful brand transformation, Woman finds itself in a newly designed world of images and colors. The result is a brand that is inspiring, powerful and bold, that confidently addresses the world and focuses on women who are just as self-assured in taking life into their own hands.
The striking change finds subtle expression in the familiar logo that was freed from its red box. Without a frame and in new colors, it is more accessible and can be used in a versatile way. Surely, Austria's best-known women's magazine is now ready to take off into a successful future.