Repositioning a hidden champion

Zultner specializes in supply chain solutions for high-quality metals and welding technology. Expertise, customer orientation and flexibility are at the heart of the innovative company. In an ever faster developing industry, Zultner is as a reliable, well-connected and – above all – agile supply partner. All of this should be made visible with a new brand positioning and brand design.

For the hidden champion in the metal industry moodley has created a distinctive, stringent strategy, story and design that stands out. Starting with the company logo, a clear typeface and a restrained colour scheme tie all the elements of the new appearance together. Strong yellow accents fulfil a highlight function. The language of the claims and all other massages also reflects the company’s solution-oriented approach and its focus on the essentials. A new signet based on geometric shapes completes a design with a straightforward look that keeps its originality and that has been consistently implemented in all areas: from the website to an image brochure and from work wear to pencils.