Ringana – Packaging
Just let it sink in

RINGANA produces fresh cosmetics and superfoods that exactly consist of one ingredient: nature. After the successful rebranding that emphasises this naturalness, moodley put the product group of the supplements into a new packaging.

Task

Lots of work and several years of developing lead to RINGANA’s products. Their standard is always as high as absolute freshness goes – without artificial ingredients, without compromises. A philosophy, the packaging should transport, too, while it focuses on the essential and also reflects the spirit of innovation. You see, RINGANA isn’t just uncompromisingly good when it comes to their products.

Solution

The product range of RINGANA involve DRINKS, CAPS and PACKS amongst others. First step for moodley was to create a reduced, timeless design, that gives you an overview but also enables you to differentiate between products. At the same time it makes totally clear, we may be talking about different products, but one brand. Step two: an easier handling – for customers and employees who have to prepare products for distribution. Unnecessary razzle-dazzle or decoration didn’t get any place on the packaging, that – by the way – consists of 100 per cent recyclable materials. In 2016 RINGANA’S PACKS were even nominated at the Pro Carton ECMA Award for outstanding carton packaging, one of Europe’s most significant packaging prizes. And this is why you pass on unnecessary ingredients – you always get the best effect without them.

Our Services

Package Design

Credits

Client
RINGANA GmbH

Creative direction
Mike Fuisz

Strategic consulting
Gernot Leonhartsberger

Brand consulting
Lisa Haller

Art direction
Wolfang Niederl
Sabine Kernbichler

Graphic design
Sabine Kernbichler
Viola Prüller

Photography
Alex Krischner
Michael Königshofer
Elisabeth Mörz
Croce & Wir

Project management
Lisa Haller

more from
Ringana