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We combine design with
business models and business
models with technology.
1. consumer understanding
2. consumer understanding
3. consumer understanding
We determine the motifs, feelings and behavioral patterns that make and shape a target group. Thereby, we get a better understanding of our clients and our clients get a better understanding why people make certain choices, buy something or decide for a certain product.
By identifying the crucial factors behind the behavior of the target group and their demands for the brand, we learn how brands and business models can be connected with the people in a carefully targeted and emotional way.
Brands are living property. This is why we develop creative fundaments for the future and clearly define the task, role and identity of a brand by extensive strategic consulting. The brand has room to grow and to position itself on the market and within the minds of the customers. Together with our clients, we create identification, differentiation, customer loyalty and added value that will sustain the social and ideological changes ahead.
As life has shown us: Looks determine who you choose. But the character determines who you’ll stay with.
We create extraordinary, all-around experiences that bring people and brands together in meaningful ways. This is only possible with careful creation and integration of products, services, behaviors, communication patterns and surroundings.
As moodley brand identity, we ensure our clients make relevant values come to life. Far beyond the sole appearance and the instant moment.
We develop modern digital worlds that invite consumers to explore and trigger their emotions. This is why we combine strategy, content and technology to a holistic view of a brand.
The interdisciplinary team of moodley brand identity creates state-of-the-art digital identities, platforms and e-commerce-solutions that logically connect and allow the customers to dive into the world of a brand in the easiest way possible. We believe that good design should solve problems. So that a brand will stand for something in the digital world as well as in its own right.
The more the digitalization of the world progresses, the more important a three-dimensional image of a brand identity becomes. Architecture and Interior Design are important parts of brand communication and serve as a touch point for all the senses.
We accompany our clients on their transformational journey of their corporate identity into three-dimensional brand worlds.
An address is more than a house, a hotel or an office complex. People and businesses alike are looking for space that represents values and has meaning.
We transform addresses into brands because we want to evoke images, emotions and associations in those who enter. The attitude communicated joins with their own imagination – together they tell a story and provide an outlook to the future.
Packaging is a living cover. It represents the soul of a brand and stands for the direct, graspable relationship between brand and consumer. We see packaging not only as a creative and effective coat. But as a chance for people to experience the heart of a brand – because this is the only way to impart values, from food trade to e-commerce.
This is why we design packaging that captures and intensifies the spirit of a brand in order to establish a connection between customer and brand – between desire and satisfaction.
Offline, online, mobile: corporate communications are omnipresent nowadays – but also redundant to some degree. This is why we create media that emotionalize through excellent design.
We call on a diverse network that opens up new approaches and views on relevant topics. Our responsibilities extend to conceptualization and production of magazines and include discrete publications as well as the ones that form part of a brand strategy.
Visuals convey what words can only emphasize: emotions. This is why we connect brands with cinematographic aesthetics and communication with a sophisticated look. Together with our clients, we create worlds of imagery far removed from visual effect snatching that not only make the message and soul of brands, products or services visible, but also make them come alive.
We use an extensive network allowing us to find unique views that focus on our clients and their needs.
Markets are constantly on the move. Knowing the game or adapting quickly will get you nowhere. But changing the rules will.
Change, whether personal or not, does not happen overnight. This is why we jointly and objectively develop vision corridors with the management team, enabling us to react to new developments and trends quickly and soon enough.
Societies, markets, target groups and technology are not regularities anymore, they are manifestations of constant change. We visualize this process and aesthetize future scenarios for our clients. So that tomorrow’s visions are shaped today and change can be felt, touched and tested.
In actual design pilot experiments, we connect new customer segments, markets and channels with new interfaces, apps, innovative digital experiences or the development of entirely new goods or services. In doing so, we can meet future challenges earlier and derive the strategic and visual consequences of different approaches.
At moodley brand identity, an interdisciplinary team of strategists, designers and digital experts works together with external specialists on extraordinary solutions of visionary character. Because visions result in innovation – and this in turn results in our clients’ advantage over their competitors.