This maiden is back for good
Obertrumer Original
Information
In order to differentiate the Obertrumer Original from the Trumer private brewery's range of pilsners, moodley deliberately opted for stylish retro chic. The revival of the Trumer beer maid on the bulbous Euro bottle pays homage to the design of the 1970s. “Zwickl yellow” – inspired by the eponymous beer’s yellow coloring – and earthy tones match the full-bodied taste and natural brewing style “like they used to do”. The typeface underscores the brand's attitude, of relaxed sociability, where every beer, even when ice-cold, radiates comforting warmth.
This maiden is here to stay
The beer maiden, having grown to iconic status over the years, is at the heart of the Obertrumer brand. Like all great personalities, she cuts a fine figure in any age and environment. Even in digital communication. The figurehead of Obertrumer Original, Märzen, Herbstbier (autumn beer) and Bio Radler, she is the embodiment of the brand’s character and has regained cult status.
