Bespoke Typeface

Klemens Hallmann has set the course for his career early on. He also started tackling things and leaving his mark on them quite soon. Nowadays quite a few nationally and internationally successful investments and real-estate projects carry the Hallmann Corporate Group's signature – so do companies and cooperations in various industries. It was time the company group got – step by step – a new, adequate appearance by moodley. Elegant, powerful and independent. And what does say independent better than create an own font letter by letter – the HALLMANN HEADLINE.

Language and in that sense font is more than just transmitting information. It's expression, identity and culture. It is not always essential what you say, but how you say it. Or write it, for that matter – in lower case characters or capital letters, bold or italic and in what kind of font. According to the customer's philosophy and attitude, moodley created a complete font. The foundation was the existing logo of the company group, where the font's character was derived from. With the aesthetics of an inscription and in a block structure, that is an expression of strength and stability, a capital alphabet was generated, that will be used by Hallmann Corporate Group for writing their success story in future. Whether at the real-estate market, on a basketball field or in one of their many activities in various industries.