Repositioning an Alpine Hotel
Hotel Eder
Information
In Austria, almost every town has its own tavern. In the touristic town of Maria Alm in the Pongau in Salzburg, that would be the Hotel Eder. moodley brand identity positioned the hotel with a long-standing tradition exactly where it belongs geographically and instinctively: right in the middle.
Task
Directly on the town square, surrounded by the hustle and bustle of the 2000-inhabitants village and the breathtaking scenery of the Hochkönig resides the Hotel Eder. Since the 1950s, the family Schweiger has led this traditional institution, all while gradually growing and adding to the business. In 2014, the next generation took over – and tasked moodley brand identity with the new positioning of their Alpine hotel.
Solution
Over the years, the Eder has grown together with Maria Alm and its active village life: Music events, morning pints and the stopping by after work have become a part of the daily life by now. This feeling of being „right in the middle“ has also evolved into the key point and core of the new positioning. The consequently developed Corporate Design mixes the traditionally rural with urban elements and the illustrations make it clear that at Eder, the fun never goes short. And now – in the normally rather unpersonal world of the web – the host will even charmingly wink at you.
