Transforming the retail experience

The connection with the alpine region, living sustainably and discovering the supermarket as an aesthetic place of encounter are essential for the family-run business from Völs Innsbruck. Therefore, the new brand strategy revolves around these qualities, sharpening the brand character of a local supplier, be it on the corporate website, leaflets or price labels. Additionally, moodley supported MPREIS in the development and execution of new store concepts, like the miniM stores in village structures or the marketplace in South Tyrol.

To drive attention, diversify and gain a competitive advantage the company gives its own store brands strong, independent identities that still fit into the overall picture and perfectly imbodies the image of a versatile, future-oriented company. The convenience line I LIKE, the barbecue label Alles Glut, the animal welfare brand Naturfair, and the Alpenmetzgerei — meat and sausage from their own production — were given a unique look and a distinctive identity — each remarkable on its own, but a perfect match under the umbrella brand.